VO Newbie Corner: Toot Our Horn

Work breeds work. No matter the pay rate, no matter the project – talk it up! All month this issue kept coming up so I want to address it briefly here.

Do you narrate for the blind? Is that narration recorded? Then you‟re an audiobook narrator. Put those titles in your cover letter when you submit to publishers.

Did you do a $100 radio spot for a jewelry store in Podunk? Put that in your submission for the $800 TV spot on Voices.com Post it on Facebook and VU – put it on your website.TootYourOwnHorn

Nice review? Positive feedback from a client? Shout if from the mountain top. Clients want to work with talent that works. Publishers want to work with narrators that other publishers use. They all want to snag your time before you go and work for the competition again.

This is not bragging – well, maybe it is – but it‟s also marketing at its finest.

Not working yet? Get a quote from your coach. Did you just have a great session with your coach? Post it! Did you just hear someone‟s work and love it – talk it up!

Even if what you are doing is for free, for a family member, for a friend – whatever – the details are yours alone but publicizing it will lead to more work and better work. If you do this with grace it WILL work for you.

Mix this self promotion in with e-mails and posts that are simply entertaining and you‟ve set yourself up as someone who not only studies with excellent people, works with clients that love you but someone who also understands that it‟s not all about work and therefore would be fun to work with. That‟s pretty irresistible.

I marketed to a certain audiobook publisher for years – literally years – and finally got a book from him after I made him laugh in an e-mail. I sent music and funny pictures and this was the first e-mail he ever returned. I just finished my second project with him. This is gospel.

Let the world know that you‟re serious – serious about your coaching, serious about your cli-ents, serious about your work and then MAKE ‘EM LAUGH!

So, go on – TOOT YOUR OWN HORN!

To establish oneself in the world, one does all one can to seem established there already. The final key to the way I promote is bravado. I play to people‟s fantasies. People may not al-ways think big themselves, but they can still get very excited by those who do. That‟s why a little hyperbole never hurts.

Deb Munro

About Deb Munro

Deb Munro is a voice talent, coach, host, and speaker. Her website is www.debsvoice.com. Contact her at deb@debsvoice.com.

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